Capitalise on Smart Labelling For Millennials’ Brand Loyalty

Capitalise on Smart Labelling For Millennials’ Brand Loyalty
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73% of global millennials will pay extra for a product that is sustainable; brand sustainability to millennials also meant trustworthiness, health/wellness, natural or organic and being environmentally friendly.

The use of labels on product packaging in the past was solely for essential information such as expiration date, manufacturing information, ingredients and is often limited by label size and packaging. However, followed by the emergence of clean labels that focused on label transparency, consumers nowadays are looking to purchase with brands that are able to display transparency on product information that includes sourcing, production, ingredients and packaging to help them make a more informed purchase decision.

Statistics from label insights survey reveals a 94% of consumers are likely to be loyal to a brand that offers complete transparency. This makes transparency on product information an important factor that motivate consumers to build brand loyalty. This trend is especially apparent on millennial shoppers. They seek for brands that are able to display authenticity, be able to be transparent on product information on product packaging when they are in the process of making purchase decision. Going above and beyond on such details could be the major driver that influence purchase decision and build brand loyalty among millennial shoppers.

To capitalize on such trends, businesses could take advantages of the current technology to move beyond constraints and have rooms for more product information to be included on packaging.
  • Barcode
Also known as databar, It is a machine-readable linear one-dimensional code that contains a set of numerical and characters shown parallel line patterns in different width. It stores information such as price and weight of the product, date of manufacturing and expiry, name of the manufacturer, etc. Great for general use, can be generated with barcode generator.
  • QR Codes (Quick Response codes)
Also a type of barcode, QR codes are used for item identification, product tracking and providing marketing information to consumers. They can be read rapidly by a range of devices including smartphones with an inbuilt QR code reader. As compared to the traditional barcodes with only 20 characters capacity, QR codes allows over 7,000 characters with faster machine reading speed. Great for storing abundance information and membership program application, can be generated with QR Code generator.
  • Radio-Frequency Identification (RFID)
RFID is made of 2 components, a tag/label and a reader. The RFID tags/label is embedded with a transmitter and a receiver. In the tag, there is a microchip to store information and an antenna to receive and transmit signal. Commonly available in 2 types, battery powered and passive tags. A passive RFID tag will use the radio wave produced by the receiver to relay the information back to the receiver; the battery powered RFID tag is embedded with a small battery to relay information. Whilst the cost might be higher for RFID label, it is one revolutionary technology that allows flexibility for data updating on system, fast data reading and doesn’t require line of sight to read data.

14 Dec 2020